the woffice starter kit -

The kit has everything you need to negotiate a merger between pets and people at your office. Inside you’ll find our research-backed Pets in the Workplace HR Handbook, along with useful posters, fun gifs, and more.

The handbook -

Inspired by the nostalgic charm and utilitarianism of a field guide, or Ikea “How to” manual, the design heavily lean on the principles of information hierarchy and objectivity. The tone mimics the seriousness and banality of a workplace handbook, but with a twist of dry, sardonic wit. This HR-friendly Handbook can help management understand the benefits and outline a pet-inclusive office policy.

Workplaces are constantly looking for new ways to make their employees happy and increase productivity. Luckily for them, science shows pets can do both.

Campaign objective -

Raise awareness and educate on the science-based health effects to encourage responsible pet ownership and healthier pets. Empower veterinarians with tools to engage and educate clients.

Client -

Zoetis Petcare and Habri

role -

Art Director, Brand Strategist, and Designer