Alexan South Echo

This research document has been produced for Trammell Crow Residential as a way of understanding the target market, trade areas, competitive landscape, neighborhood analysis, and amenity recommendations for the development of a mixed-use residential tower at 330 North Westlake Avenue in Echo Park.

Once quoted by the LA Times as “the Bermuda Triangle of neighborhoods”, the South Echo Park neighborhood has become an area ripe for development.

In anticipation for the reveal of the neighborhood in the upcoming years, I wanted to visually refresh the “mystery” of this growing community with a fresh, bright, and bold new perspective.