GOOGLE FETCH

Google Fetch is a program aimed at young people that may be feeling disconnected and are missing the emotional support/desire of being a dog owner. By utilizing trending and high traffic terms, Google has the ability to reach people interested in dog adoption more frequently and effectively.

A reality is that shelter dogs lack attention and online exposure to help find permanent homes. By naming adoptable dogs after the most recent trending topic, we can redirect the attention of trend toward dogs, increasing their chance of adoption and giving trends a social purpose.

An example of a plug-and-play template for shelters to utilize.